HubSpot Marketing Hub – Funnels + CRM in One

All-in-one platform for funnels, email, automation, and CRM.
Track leads from first click to closed deal — without juggling multiple tools.

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HubSpot Marketing Hub Review – Funnel + CRM in One

Most small business owners eventually hit a wall.

They build a funnel with one tool, manage emails with another, then track sales in spreadsheets or a separate CRM.

That works for a while — until leads slip through the cracks, customers don’t get followed up with, and you have no idea what’s really working.

That’s where HubSpot Marketing Hub comes in.

Unlike standalone funnel builders, HubSpot combines landing pages, forms, email, automation, AND a CRM in one ecosystem. The goal? To give you a 360° view of your customer journey — from first website visit to closed deal.

Let’s see if it’s the right fit for your business.

Key Features at a Glance (Explained Simply)

CRM-Connected Funnels
Every form, landing page, and ad automatically connects to the HubSpot CRM. No more copy-pasting leads between tools.

Drag-and-Drop Landing Page Builder
Similar to ClickFunnels or Systeme.io, but fully integrated into your CRM. Build lead capture pages, thank-you pages, or event sign-ups without coding.

Email Marketing + Automation
Create email sequences based on actions: If someone downloads your guide → send a welcome email → then invite them to book a call.

Live Chat & Chatbots
Add a chat widget to your website. Route chats to your team or automate with bots. Perfect for capturing leads 24/7.
Forms Everywhere
Pop-ups, embedded forms, or full landing pages — all tracked inside the CRM so you know exactly where leads come from
Analytics That Matter
See which emails, ads, or pages drive the most revenue. Instead of just clicks, you see the full path to a sale.
Free Forever Plan
Yes — HubSpot gives you a free CRM, email marketing, and forms. Paid plans unlock advanced automation and reporting.

HubSpot vs Competitors – Honest Breakdown

HubSpot vs ClickFunnels

ClickFunnels is funnel-first. HubSpot is CRM-first. If your main goal is selling through funnels, ClickFunnels is faster. But if you want sales + marketing in one place, HubSpot wins

HubSpot vs Systeme.io

Systeme.io is cheaper and easier for beginners. HubSpot is more powerful long term — with advanced reporting and sales pipelines. Think: Systeme.io for testing, HubSpot for scaling.

HubSpot vs Kartra

Kartra has funnels + memberships but lacks a strong CRM. HubSpot gives you a CRM + marketing automation, making it better for businesses that handle ongoing client relationships.

👉SaaSChooser Honest Take: HubSpot isn’t the cheapest tool, but it’s the most complete. If you care about tracking every customer touchpoint (not just making a sale), HubSpot is the upgrade path.

Real Customer Reviews on ClickFunnels

“
I run a small consulting firm. Before HubSpot, I had leads in Google Sheets, emails in Mailchimp, and invoices in QuickBooks. Now, everything connects. I can see a client’s entire history in one dashboard

Jennifer – Miami, FL
“
As a coach, HubSpot was overwhelming at first. But once I learned how workflows work, I automated my follow-ups. Now no lead slips away. It’s more expensive, but worth it.

Marcus – Denver, CO
“
HubSpot’s free plan got me started with forms and email campaigns. When my list grew, I upgraded. The reporting shows me exactly which ad campaigns are paying off

Priya – San Diego, CA
“
I only needed a funnel builder. HubSpot was too much for me — too many features, too much setup. I switched back to Systeme.io for simplicity.

James – New York, NY
“
My favorite part is the live chat + CRM. I capture leads on my website at 2 a.m., and by morning, my sales team has them in the pipeline.

Laura – Dallas, TX
“
“HubSpot emails don’t feel as customizable as ConvertKit, but the fact that I can track from email → sales call → deal closed makes up for it. Great for scaling.

Omar – Chicago, IL

What Top Review Sites Say

  • G2 → 4.4/5 stars → Praised for CRM + marketing automation, but noted steep learning curve.

  • Capterra → 4.5/5 stars → Loved by SMBs for scalability; cost is the most common complaint.

TrustRadius → 8.5/10 → Strong features, but beginners may feel overwhelmed.

SaaSChooser’s Recommendation

Here’s how HubSpot fits into the funnel ecosystem:

Systeme.io → Best Value for Money

Free plan, simple, beginner-friendly. 👉 Try Systeme.io Free »
Try Systeme.io Free

ClickFunnels → Best for Serious Marketers

Industry leader, tons of templates, strong community.
Start with ClickFunnels

HubSpot → Best for Scaling Businesses

Funnels + CRM + automation under one roof.
Explore HubSpot

Need Extra Help?

Not sure if HubSpot is the right step for you?

👉 Reach out to NurturerAI, our partner firm. They can help you:

  • Decide if you should start simple with Systeme.io or go straight into HubSpot.
  • Set up your first funnel and CRM without the overwhelm.

Final Verdict

HubSpot isn’t the cheapest funnel tool — but it’s the one that can grow with you the longest.

If you just need a single funnel → go with Systeme.io or ClickFunnels.

If you’re ready to treat your leads and customers like long-term relationships instead of one-off sales → HubSpot is the smartest investment.

👉 Our advice from SaaSChooser: Start free, test the basics, then upgrade only when your business demands it.