GetResponse: The All-in-One Marketing Platform that Grows with You

GetResponse helps small businesses send emails, run marketing automation, host webinars, build landing pages — all under one roof. Tons of features, flexible plans, and tools to scale.

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What is GetResponse?

GetResponse is more than just an email sender. It aims to be a full marketing suite for small and mid-sized businesses. Key parts include:

  • Email campaigns & autoresponders
  • Automation workflows for customer journeys
  • Webinars & online course tools
  • Landing pages, signup forms & popups

Key Features

Email Builder & Templates

Send newsletters or promotional emails using drag-and-drop or template editors.

Automation Workflows

Build sequences: welcome emails, follow-ups, behavior-based messages, abandoned cart flows, etc.

Landing Pages & Popups

Create pages for signups, lead magnets or product info. Capture leads directly, integrate with your email sequences

Webinars & Courses

Run live webinars, create online courses (quizzes, certificates) and monetize via paid webinars or premium newsletters.

Sales Funnels & Contact Scoring

Funnel tools to guide leads toward purchases. Score contacts automatically based on their behavior to focus your marketing.

Segmentation & Personalization

Send more relevant emails by segmenting by behavior, demographics, past interactions.

Analytics & Insights

Track opens, clicks, revenue from campaigns, webinar attendance, performance of landing pages.

✅ Pros ⚠️ Cons

Pros (Why Businesses Like It):

✅ Very feature-rich: webinars, landing pages, funnels, email, and automation in one tool.
✅ Unlimited emails on most paid plans — nice for high-volume campaigns.
✅ Flexible pricing tiers with a growing feature set as you upgrade.
✅ Strong automation, segmentation, and contact scoring — good for growing businesses.

Cons (What to Watch Out For):

❌ Because there are lots of features, it can feel overwhelming at first for beginners.
❌ Some advanced features (webinars with large attendees, certain course tools, premium support) only come on higher/enterprise plans.
❌ Pricing climbs as contact lists grow and you need more of the advanced tools.
❌ Some users report less intuitive UX in certain areas (especially when using many features together).

Hidden Truths About Brevo (That Most Reviews Skip)

Free / trial limitations — There is a free plan (or free trial), but it’s limited (number of contacts, features like webinars or automation, etc.).

Active subscriber count matters — You pay based on active contacts, but managing list hygiene is still important.

Duplicated lists/contact counting — If someone is in more than one list, it counts multiple times (can increase cost unexpectedly).

Webinar / course features add complexity — Useful, but need more investment in time/setup if you’re using them. Not plug-and-play for everyone.

Support & training matter — For small businesses new to marketing tech, some features will require learning. Ongoing support is good, but make sure to use help/tutorials.

Real-World Use Cases

E-commerce Store

Uses GetResponse to send abandoned cart emails + product recommendation funnels + landing pages for special offers + push notifications.

Online Course Creator / Infopreneur

Runs free webinars, then offers paid courses; uses GetResponse to host, enroll students, send content, issue certificates.

Local Service Business

Uses email campaigns, landing pages, contact scoring to re-engage past customers; schedules follow-ups automatically.

AgencyNon-Profit / Community Group

Manages multiple clients, uses funnels, automation, webinars for lead gen; reports and analytics from GetResponse help show ROI.

Non-Profit Organization

Uses free trial / lower plan for newsletters, sign up forms, small events; later upgrades when outreach grows.

Customer Reviews

“
I love that I can run webinars + send emails + build landing pages all inside one tool. The webinar attendees feature is great. But pushing through all the options the first time was a bit confusing

Amanda R. – Dallas, TX
“
Abandoned cart automation helped recover lost sales. The templates and page builder are solid. However, when my list size increased, the cost jumped more than I feared

Michael Johnson – Seattle, WA
“
MailerLite and Brevo felt simpler, but with GetResponse I got more control: funnels, scoring, webinar tools. Some features I’ll never use, but I feel I have them if needed

Priya Patel – Chicago, IL
“
We started on the trial + free plan, then upgraded when webinar features helped us reach donors online. The support was helpful in the transition

Raj S. – Phoenix, AZ
“
Great for clients who need many kinds of campaigns — email, course content, push, etc. But for simple newsletter senders, it might be overkill (and extra cost) if you don’t use everything

Sarah P. – Los Angeles, CA

SaaSChooser Top 3 Email Marketing Recommendations

Mailchimp — Best for Beginners & Local Service Businesses

Who it’s for: Salons, plumbers, contractors, restaurants, or any small local business just starting with email marketing.
Why: Mailchimp has the easiest setup, tons of templates, and a free plan to start.
Strength: Get professional-looking emails out in minutes, no design or tech skills needed.
Watch out for: Pricing climbs once your list grows past 2,000 contacts.
👉 Pick this if you’re brand new and want something simple and safe.

Brevo (formerly Sendinblue) — Best for Budget-Friendly Automation

Who it’s for: Budget-conscious small businesses, solopreneurs, or startups that need automation but can’t afford high monthly fees.
Why: Flat pricing (based on emails sent, not list size) makes it cost-effective.
Strength: Includes email + SMS marketing, so you can reach customers in multiple ways.
Watch out for: Interface feels less polished than Mailchimp, but it gets the job done.
👉 Pick this if you want automation + affordability, and don’t mind a less flashy design.

Klaviyo — Best for E-commerce & Online Stores

Who it’s for: Shopify, WooCommerce, BigCommerce stores, or anyone selling physical/digital products online.
Why: Klaviyo’s deep e-commerce integrations and segmentation are unmatched.
Strength: Sends personalized product recommendations, abandoned cart recovery, and customer journey emails that drive sales. Watch out for: Expensive as your list grows — best when email revenue offsets the cost.
👉 Pick this if you run an online shop and want emails that directly increase sales.

SaaSChooser Takeaway

GetResponse is a powerhouse for small to mid-sized businesses that want more than just email: webinars, funnels, automation, landing pages, etc., all under one roof.

If you are serious about growth and want the flexibility to add tools as you scale, it’s a great choice. But if you only need basic newsletter sending, it may be more than what you need — both in terms of cost & complexity.

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